High Profit Event Show

Rudy Rodriguez

V.E.S.T. Your Virtual Event Sales Team founder and High Profit Event Show podcast host, Rudy Rodriguez has started podcasting this year and has started out on guest podcasts since 2021 himself. Our 20 to 30-min podcast discusses real smart strategies for hosting or leading highly profitable events TODAY. Our audiences are ready for their next phase of massive growth! Yes. We are looking for podcast guests, and we want to share your story! read less
BusinessBusiness

Episodes

65 - Marie Waite Reveals How to  Turn Your Event into a  Branding Powerhouse!
Mar 5 2024
65 - Marie Waite Reveals How to Turn Your Event into a Branding Powerhouse!
This podcast episode of "The High Profit Event Show" hosted by Rudy Rodriguez features guest Marie Waite, the founder of Fire-Up Connect. During the episode, they dive into Marie's background in event hosting and branding, focusing on her successful ventures in San Diego, including the real estate education events and the development of Fire-Up Connect for business networking. Marie shares her three-point process for enhancing event branding, the importance of building your name within the community, creating a strong brand presence, and a lasting legacy through impactful events.Marie also discusses her approach to event promotion and engagement and the importance of building relationships with community and business leaders for event success. She shares on starting small for first-time event leaders and the necessity of having marketing content to promote future events. Marie also touches on her role in aiding speakers to secure paid opportunities, and her upcoming workshop for developing speaker skills and visibility.The episode covers practical strategies for event leaders, from branding and promotion to engagement and creating memorable experiences for attendees. Marie's expertise provides valuable insights into making events successful and leaving a lasting impact on participants.Want to connect with Marie?Website: https://fireupconnect.com/marie-waite/LinkedIn: https://www.linkedin.com/in/mariewaite/Facebook: https://www.facebook.com/marie.antonette.waiteInstagram: https://www.instagram.com/marie.waite/Twitter: https://twitter.com/mariewaite
64 - Transform Your Event: Engagement, Planning, and Execution Tips with Sam Silverstein!
Feb 20 2024
64 - Transform Your Event: Engagement, Planning, and Execution Tips with Sam Silverstein!
Welcome to this episode of The High Profit Event Show, where host Rudy Rodriguez sits down with Sam Silverstein, founder of the Accountability Institute. Sam, an author of 12 books, past president of the National Speakers Association, and a Speaker Hall of Fame inductee, brings a wealth of knowledge to this episode, particularly on accountability and event engagement.In this episode, Sam shares insights into the important elements of successful event planning, including the importance of networking and learning as the main reasons people attend events. He shares how balancing these elements can enhance the attendee experience by providing both valuable knowledge and opportunities to create meaningful connections.Sam dives into effective event planning and execution, sharing strategies to keep attendees engaged and prevent distractions. He shares how strategically scheduled breaks and networking opportunities keep participants focused and energized throughout the event.Sam also explores engaging presentation techniques and the importance of addressing the "what," "why," and "how" to create audience interest, facilitate decision-making, and build trust. He shares practical advice on opening and closing presentations powerfully, leaving a lasting impression and motivating attendees to take action.This episode is a must-listen for event leaders looking to elevate their events with strategic planning, engaging content, and impactful presentation skills. Gain actionable insights from Sam Silverstein and transform your approach to leading events. .Want to connect with Sam?Free Gift: Identify and Define Your Values https://samsilverstein.com/values-worksheet/Website: https://samsilverstein.com/LinkedIn: ​​https://www.linkedin.com/in/samsilverstein/Facebook: https://www.facebook.com/samsilversteininc/Instagram: https://www.instagram.com/samsilverstein/Twitter: https://twitter.com/samsilversteinYouTube: https://www.youtube.com/channel/UC1S_-Z73R0uvnEbuGCqvbow
63 - Revolutionizing Retreats: How Dr. Mansi Shah Curates Life-Changing Experiences
Feb 13 2024
63 - Revolutionizing Retreats: How Dr. Mansi Shah Curates Life-Changing Experiences
In the latest episode of "The High Profit Event Show," host Rudy Rodriguez has a conversation with Dr. Mansi Shah. Dr. Shah, moving from her career in conventional medicine to a focus on holistic nutrition and lifestyle medicine, shares her insights and experiences. Alongside her partner Jon, she organizes events and retreats that bring together alternative health practices with investment strategies, emphasizing a holistic approach to well-being.Dr. Shah shares experiential learning in her retreats, which incorporate techniques like walking meditations and emotional support exercises. These methods are designed to create personal breakthroughs for the participants. Nutrition is also explored, with a focus on the benefits of organic, locally sourced, and vegan food. Dr. Shah explains dietary choices nourish the body and soul. Dr. Shah's methodologies are influenced by her Indian heritage and spiritual upbringing. Another part of the episode is Dr. Shah's personal narrative. She shares her shift from traditional medicine to a more holistic health approach. This change was inspired by her own health challenges and discovering a more authentic way of living. The upcoming "Red Pill Experience" retreat, scheduled for March 2024, is shared as an opportunity for transformative experiences in the realms of health, wealth, and personal growth. The concept of the "Red Pill Experience" is centered on challenging societal norms and exploring alternative lifestyles and thought processes. The retreats aim to create an environment for life changes and personal development. Dr. Shah concludes the episode by encouraging listeners to introspect and consider making positive changes in their lives, emphasizing the continual journey of self-growth and personal evolution.Want to connect with Dr. Shah?RPXP Event Website: https://redpillxp.com/LinkedIn: https://www.linkedin.com/in/drmjshah/Facebook: https://www.facebook.com/financialdrmansiWant to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.
62 - The Art of Balancing Order and Chaos in Events with Paul Blanchard
Jan 23 2024
62 - The Art of Balancing Order and Chaos in Events with Paul Blanchard
In the 62nd episode of "The High Profit Event Show," hosted by Rudy Rodriguez, the spotlight is on Paul Blanchard, the founder of Whole Body Mindset. He has spent the better part of the last two decades studying, researching, practicing and coaching over 10,000 hours with thousands of clients in all aspects of the human experience. Everything from affective neurology, psychological archetypes, quantum mechanics, love & relationship dynamics, and even entrepreneurship, leadership, and strategic business practices.The episode unfolds in a series of insightful discussions, shedding light on various facets of event planning and management. Paul Blanchard shares his rich experiences, focusing on the delicate balance between order and chaos in live events. This balance, as he describes, is crucial for creating events that are not only successful but also leave a lasting impact.The conversation then shifts towards the significance of mindset in both personal and professional realms. Paul stresses the importance of self-awareness and personal development, particularly in leading and managing events. Moreover, Paul delves into the impact and engagement aspects of events. He emphasizes how the internal state and intentions of an event leader can influence the overall success and the depth of connection an event can create with its audience. This part of the discussion moves beyond the usual logistics and planning, exploring how events can be a reflection of the leader’s personal journey and philosophy.Overall, Episode 62 combines practical advice with philosophical insights. The episode is a must-listen for those looking to deepen their understanding of event leadership and personal growth. Want to connect with Paul?Free assessment: https://www.wholebodymindset.com/habitfinderLinkedIn: https://www.linkedin.com/in/paulblanchard2Website: https://wholebodymindset.com/Facebook: https://www.facebook.com/wholebodymindsetcoaching/Instagram: https://www.instagram.com/officialpaulblanchard/TikTok: https://www.tiktok.com/@wholebodymindset
61 - From Adversity to Success: Nick Prefontaine’s Journey to Inspire Event Leaders!
Jan 9 2024
61 - From Adversity to Success: Nick Prefontaine’s Journey to Inspire Event Leaders!
In this insightful episode of 'The High Profit Event Show,' host Rudy Rodriguez interviews Nick Prefontaine, the founder of Common Goal. We begin with Nick sharing his story of resilience and determination. When Nick was 14, he went through a life-threatening ski accident that put him into a coma. The journey of his road to recovery, full of challenges, shows how adversity can be used as a powerful motivator in life and business.As the conversation progresses, Nick introduces listeners to his STEP system, a unique methodology borne out of his personal experiences. This system, an acronym for Support, Trust, Energy, and Persistence, is not just a tool for personal development but also a strategic approach for event leadership. The STEP system is expanded as the episode continues, showing how the principles of the system can be applied to overcoming challenges in the event industry. Nick shares the importance of having a support system, building trust, maintaining high energy levels, and the value of persistence in organizing and leading successful events.The episode dives deeper into the practical application of these principles. Nick shares insights on how event leaders can use their challenges as stepping stones for growth. The conversation also covers the importance of resilience when adversity happens and the impact of mindset in creating success. The episode concludes with Nick highlighting the importance of taking the first steps, trusting the process, and persistently moving forward, providing insights for event professionals and individuals facing life’s challenges.Want to connect with Nick?Free STEP System Guide: https://nickprefontaine.com/stepCommon Goal Website: https://nickprefontaine.com/Smart Real Estate Coach website: https://smartrealestatecoach.com/LinkedIn: https://www.linkedin.com/in/nickprefontaine/Facebook: https://www.facebook.com/nick.prefontaine.7
60 - Jon Block on Creating Tribe Through Events: Thriving Financially while Giving Participants a Soul Family
Dec 26 2023
60 - Jon Block on Creating Tribe Through Events: Thriving Financially while Giving Participants a Soul Family
In the latest episode of "The High Profit Event Show," host Rudy Rodriguez engages in an insightful conversation with Jon Block, the visionary founder of Red Pill Experience. The episode serves as a journey into Jon's innovative approach to leading events , where he discusses his transition from large-scale, conventional events to more personalized and transformative retreats.Jon Block shares his passion for creating events that are not just gatherings but life-altering experiences. He emphasizes the importance of crafting unique and original events that deeply resonate with attendees. These events are designed to align with core human values of health, wealth, and sovereignty, a shift from the standard event planning model. This move towards intimate retreats reflects Jon's philosophy of making every event a transformative experience, something that cannot be replicated in online settings or typical hotel conference rooms.The conversation also ventures into the realms of entrepreneurship and alternative investing. Jon offers his expertise on educating entrepreneurs about expanding their horizons beyond the traditional stock market. He discusses the potential of public speaking and live events as powerful tools for financial empowerment. His insights provide a fresh perspective on investment strategies, highlighting the importance of seeking opportunities that not only generate profit but also align with personal and ethical values.A significant focus of the episode is on Jon's approach to leadership and community building within the events industry. He talks about the concept of building communities or tribes around shared values and the role of a leader in such settings. According to Jon, true leadership is about empowering others and fostering unity, rather than merely guiding or instructing. This approach to leadership is pivotal in creating a sustainable and supportive community where every member is encouraged to step into their own leadership roles.Listeners can find a wealth of memorable quotes from Jon Block throughout the episode, such as “We owe people something original that they cannot possibly experience on Zoom,” which encapsulates his philosophy on event planning. Another impactful quote, “Leaders create other leaders,” sums up his views on leadership and community building.If You're eager to delve deeper into the insightful discussion between Rudy Rodriguez and Jon Block, links to the full episode are provided in the show notes.  Engage with "The High Profit Event Show" on social media platforms and subscribe for more enlightening episodes.Want to connect with Jon?Text “Tribe” to 26786 for Abundant Tribe Leader RoadmapWebsite: https://www.abundanttribeleader.com/LinkedIn: https://www.linkedin.com/in/jonblockxpFacebook: https://www.facebook.com/jbcreations
59 - Neil Twa on Creating Events That Profit: 100M Strategies for Success
Dec 12 2023
59 - Neil Twa on Creating Events That Profit: 100M Strategies for Success
Welcome to episode #59 of the High Profit Event Show with your host, Rudy Rodriguez. In this episode, we're excited to have Neil Twa, the founder of Voltage Digital Marketing, who brings a wealth of experience from his impressive background in driving over $100 million in sales and crafting extraordinary event experiences. Neil shares his entrepreneurial journey, highlighting the importance of creating memorable events that go beyond mere profit and instead focus on creating a top-notch experience.Neil discusses the key to successful event planning, emphasizing the role of engaging the audience through interactive workshops. He recounts the success of his first major event in Fort Lauderdale and how effective email marketing and building a strong community led to selling out tickets. Neil also sheds light on the strategies he employs in virtual events to establish trust and foster long-term relationships with attendees, ensuring they remain engaged and continue to participate at high levels.The conversation delves into the nitty-gritty of event execution, where Neil reveals his approach to providing value and leveraging joint venture opportunities. He shares insights into making irresistible offers and lifting the brand value for both parties involved. Moreover, Neil talks about translating his experience in the e-commerce space to other industries, such as real estate, thereby adding immense value and deepening business relationships.This episode is packed with golden nuggets for anyone in the event space, whether you're focused on physical or virtual events. Neil's expertise in creating valuable content and engaging participants in a way that encourages high-level collaboration and results is something you won't want to miss.So, tune in by clicking the link to watch the full episode and don't forget to subscribe for more insights. Join us in thanking Neil Twa for sharing his valuable strategies and be sure to follow us for more episodes that dive deep into making your events profitable and impactful.Want to connect with Neil Twa?You can download a free 3 part in depth training worth $997 at https://www.voltagedm.com/businessbuildersWebsite: https://www.voltagedm.com/Podcast: https://www.voltagedm.com/podcastsLinkedIn: https://www.linkedin.com/in/neiltwa/Facebook: https://www.facebook.com/voltageholdings/Instagram: https://www.instagram.com/neiltwaThink you'd be a great guest on the show? Apply HERE.Want to learn more about Rudy's work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.
58 - The Art of Event Leadership - How Running Powerful Events Accelerates Your Personal Evolution and Creates Millions in Profits with Abundance Amplifier's Alex Moscow
Nov 28 2023
58 - The Art of Event Leadership - How Running Powerful Events Accelerates Your Personal Evolution and Creates Millions in Profits with Abundance Amplifier's Alex Moscow
In the latest episode of The High Profit Event Show, host Rudy Rodriguez welcomes Alex Moscow, the mind behind Abundance Amplifier, to share his personal story of overcoming a stutter to become a seasoned event leader. This episode dives into the crucial role of authenticity and personal touch in crafting memorable live events. Alex's journey is a testament to the transformative nature of such events, where he chose the impact of his work over financial success, even in the face of adversity.Rudy and Alex explore the essence of trust and leadership in making sales, emphasizing the importance of early engagement and active listening to fulfill attendees' needs, which is essential for high-ticket event success. They discuss the importance of clarity in communicating offers and maintaining a composed presence during events, which helps in building a connection that leads to effective enrollments.Post-event engagement strategies such as follow-up calls and kickoff meetings are discussed as vital steps in ensuring long-term commitment and realizing the promised outcomes of a program. Alex and Rudy also consider the future of live events in an evolving technological landscape, agreeing on the constant need for human connection and the importance of adaptability.In closing, Rudy acknowledges Alex's diverse expertise and the invaluable insights he provides, which are sure to benefit any event organizer looking to enhance their craft. You are encouraged to follow Alex Moscow on Facebook for more high-profit event strategies and to enjoy his DJ work on SoundCloud. To tap into these insightful discussions,  are invited to listen to the full episode, promising a wealth of knowledge for personal and professional growth in leading profitable and impactful live events.For more episodes filled with expert advice and industry secrets, don't forget to subscribe to The High Profit Event Show.*******************************************************Want to connect with Alex Moscow?Next Abundance Amplifier Event: https://www.abundanceamplifier.com/LinkedIn: https://www.linkedin.com/in/alex-j-moscow-880a0420/Facebook: ​​https://www.facebook.com/alexjmoscow/Instagram: https://www.instagram.com/alex_j_moscowSoundCloud: https://soundcloud.com/DJAlexJThink you'd be a great guest on the show? Apply HERE.Want to learn more about Rudy's work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.
57 - Inside Bronson Hill's First Big Real Estate Summit Success Story with Bronson Equity's Bronson Hill
Nov 14 2023
57 - Inside Bronson Hill's First Big Real Estate Summit Success Story with Bronson Equity's Bronson Hill
In the latest episode of The High Profit Event Show, host Rudy Rodriguez welcomes the multifaceted entrepreneur and real estate maven, Bronson Hill, who has recently co-hosted an impressive event in Los Angeles and released the Amazon bestselling book "Fire Yourself." With his book, Bronson aims to educate readers on achieving financial freedom through passive income—a method refined through his extensive experience in managing a successful $200 million real estate fund.Bronson candidly shares his triumphs and tribulations from the Advanced Real Estate Investing Summit, which will be rechristened as The Advanced Investing Summit next year. The summit brought together real estate professionals to share strategies on investment and tax reduction. Although attendance didn't hit the target, with 170 out of the expected 200-250 attendees, it was deemed a success, laying a solid foundation for future events. Bronson recounts the meticulous planning involved and his partnership's synergy, which was crucial in executing the event and ensuring it broke even financially.The episode delves into the event's structure, featuring VIP sessions, panel discussions, and networking opportunities—all orchestrated to enhance the attendee experience. Despite a rocky start due to audiovisual issues, Bronson's takeaway is clear: adequate preparation for technical aspects is non-negotiable. He also admires the dynamic energy at Brendon Burchard's events, something he's eager to emulate in future summits.A notable discussion point was the strategy behind securing sponsorships and the effectiveness of follow-ups. Bronson's experience underlines the universal challenge of event marketing and the potential of employing an ad agency to maximize attendance. Rudy commends Bronson for his transparency about both the successes and the hiccups of event management. They agree to reconnect post Bronson's next summit to explore the evolution of his event-hosting expertise.Moreover, the episode provides insights into Bronson's best selling book, "Fire Yourself," which details how entrepreneurs can replace active income with passive income streams. Investments that require minimal active management, like multifamily real estate, ATM machines, and car washes, are encouraged over traditional approaches like stock trading. Rudy identifies with the concept, reflecting on the different energy one brings to events when financially comfortable compared to when actively chasing income.If you are looking to convert your active income into passive income, and "Fire Yourself", you can find the book by searching Bronson's name online, with availability on Amazon, Audible, and his website, bronsonequity.com. In closing, Rudy praises Bronson's commitment to learning and growth, encouraging the audience to embrace the wisdom shared in the episode. Want to connect with Bronson Hill?Grab his book here: Website: LinkedIn: Facebook: Instagram: Think you'd be a great guest on the show? Apply HERE.Want to learn more about Rudy's work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.
56 - Shay Wheat Reveals: Tailored Strategies for Maximum Event Monetization with Grace and Ease Productions' Shay Wheat
Oct 24 2023
56 - Shay Wheat Reveals: Tailored Strategies for Maximum Event Monetization with Grace and Ease Productions' Shay Wheat
In the latest episode of the "High Profit Event Show," host Rudy Rodriguez sits down with the accomplished Shay Wheat, the CEO of Grace and Ease Productions. Shay's impressive journey includes collaborations with influential figures like Dr. Oz and Lisa Nichols, and under her leadership, her company has flourished, helping her clients do  over $20 million in event revenue, acquiring 3,700 clients, and influencing over 29,000 event attendees.Throughout the episode, Shay emphasizes the significance of live events for entrepreneurs and the art of making them both impactful and profitable. She meticulously breaks down the five phases of event scaling. Starting with the "Starting Phase," she speaks about focusing on delivering results for the initial set of clients. This is followed by the "Visibility Phase" that centers on enhancing brand visibility. The "Growth Phase" introduces webinars and masterclasses, while the "Scale Phase" sees a transition to group sales conversations. Lastly, the "Expertise Phase" delves into hosting large-scale events and building a dedicated fan community.Shay also highlights the importance of tailoring strategies to align event type, audience, and offers. She shares an illustrative example where an initial strategy targeting CEOs was pivoted to cater to a different audience with a more suitable offer. The episode delves deep into various event monetization strategies such as VIP upgrades, sponsors, and downsells. There's a special emphasis on budgeting, including hiring the right AV team to enhance the overall event experience.One of the core discussions of the episode revolves around the "ACE" strategy, which stands for Attract, Connect, and Enroll. Shay speaks about the importance of post-registration nurture journeys, which might include thank-you notes and event reminders. She even suggests personal touches, such as welcome calls by event organizers or their sales team, to foster a stronger human connection.Listeners are also introduced to the benefits of pre-event engagement, as Shay explains how successful event leaders utilize tools like emails, texts, and interviews. The episode further delves into Shay's consulting expertise, where she touches upon understanding audiences, planning ticket sales, and even managing event budgets. A notable anecdote she shares is how she saved a client $15,000 simply by reviewing a hotel contract, underscoring the value of her consulting services.Towards the end of the episode, Shay generously offers a unique gift to the audience - the "High Profit Event Playbook." Exclusively designed for the show's audience, this playbook, available on highprofitevents.com, focuses on boosting attendance, effective sales strategies, and creating revenue streams. Shay ends by emphasizing the paramount importance of understanding and tracking business metrics for growth. As the episode concludes, Rudy expresses his gratitude to Shay for her invaluable insights and encourages listeners to explore the resources available on Shay Wheat's website.Want to connect with Shay?Grab Your “High Profit Event Playbook” here: https://highprofitevents.com/Grab a Free Discovery Call here: www.EventsArePowerful.comWebsite: www.GraceAndEaseProductions.comLinkedIn: https://www.linkedin.com/in/sawheatFacebook:
54 - How AI is Revolutionizing Sales Conversations with Shruti Kapoor with Clari's Shruti Kapoor
Sep 26 2023
54 - How AI is Revolutionizing Sales Conversations with Shruti Kapoor with Clari's Shruti Kapoor
In this exciting episode of the High Profit Event Show, host Rudy Rodriguez sits down with the talented Shruti Kapoor, the CEO of Clari Copilot. Shruti's unique background, encompassing life science research, fintech, investment banking, technology, and even life coaching, gives her a rich perspective on a multitude of subjects. The duo delves deep into the intersection of AI technology and sales, a domain where Shruti's expertise shines brightly. They explore the pressing challenge that many businesses face: ensuring that their sales promises match the actual deliverables. This is where Shruti's invention, the Clari Copilot, comes into play. Originating from her association with Try Wingman, Clari Copilot was designed to seamlessly bridge communication gaps in sales and uphold a high level of quality assurance.Shruti's insights don't stop there. She shares her observations on the often-unspoken queries from customers, which usually hinge on the essential element of trust. By using her software, businesses can preemptively address these silent questions, guaranteeing that they strike the right balance in their offerings without overcommitting or underdelivering. The conversation also takes a nostalgic turn, as Shruti reflects on the astronomical advancements in technology over the past half-decade. She marvels at how modern tech has not only become feasible but has reached unparalleled heights of excellence, often exceeding her own predictions as an industry pioneer.An intriguing part of the discussion revolves around "conversation intelligence." Here, Shruti elucidates how this concept, especially in sales, is being revolutionized by AI. Conversation intelligence involves recording, transcribing, and deriving insights from business-customer interactions. With AI tools, like ChatGpt, the boundaries of this process have expanded beyond mere keyword searches. These tools can swiftly summarize extensive conversations, provide instant feedback, and interpret intricate nuances in dialogue, making the sales process more dynamic and insightful.Rudy then throws the spotlight on the multifunctionality of Shruti's Clari Copilot. While it might seem like a straightforward note-taking tool, its backend functionalities are game-changers. He shares an anecdote of how the software was used to identify a correlation between sales objections and sales successes, emphasizing the continuous learning potential it offers for teams. Their interview culminates with the broader implications of integrating AI in sales processes. Rudy and Shruti stress the software's capability for training, coaching, and even pinpointing how engaged a salesperson is during a call. The episode underscores the dual role of AI: automating mundane tasks and enhancing creative tasks, all backed by a Harvard Business Review study highlighting AI's transformative role in sales.Wrapping up, Rudy endorses Shruti's Clari Copilot platform as an essential tool for any entity, from large corporate teams to solo entrepreneurs, aiming to leverage AI's vast potential in sales. With the ever-evolving landscape of sales, recording and analyzing conversations now can be a strategic move, setting businesses up for a prosperous future.Want to connect with Shruti?Website: https://www.clari.com/LinkedIn: https://www.linkedin.com/in/shrutikapoorFacebook: https://www.facebook.com/wingmanforsalesTwitter: https://twitter.com/clarihqYouTube:
52 - Achieving $2.1 Million in Sales: Chris Daigle's Event Strategy Revealed with Chief AI Officer's Dr. Chris Daigle
Aug 29 2023
52 - Achieving $2.1 Million in Sales: Chris Daigle's Event Strategy Revealed with Chief AI Officer's Dr. Chris Daigle
In the latest episode of the High Profit Event Show, hosted by Rudy Rodriguez, we are privileged to delve deep into the illustrious entrepreneurial journey of Dr. Chris Daigle aka “Doc”. His journey, spanning since 2002, has seen ventures into online marketing, the launch and eventual sale of a pioneering SaaS company in the real estate domain in 2008, and a concentrated effort towards business growth methodologies like Eos and Scaling Up. But Chris's current fascination and focus? The integration of thousands of hours of business experience with AI, aiming to effortlessly scale businesses. Moreover, he's at the forefront of a significant shift, pioneering certifications for the role of Chief AI Officers.Rudy and Chris take listeners on a trip down memory lane, reminiscing about their notable collaboration with Mark Moss, which culminated in a monumental event generating over 2.1 million in sales. The roots of this success lie in Mark's "Market Disruptors LIVE," an idea born from Chris's recognition of Mark's immense popularity and his genuine rapport with his audience. But what truly set the event apart? It was Mark’s consistent and impactful voice, combined with groundbreaking insights that deeply resonated with the libertarian crowd. The meticulously detailed planning, tiered access for attendees, and a curated list of expert speakers – some of whom rarely grace the public stage – created an unparalleled event experience.Diving deeper into the inner workings of the event, it was its unique nature that stood out. Attendees were granted VIP access, allowing them to connect directly with genuine, down-to-earth personalities. Moreover, unlike many events where sales teams aggressively push for deals, this event's approach was different. They were deeply entrenched in the planning process, emphasizing the understanding of client needs, which in turn made their sales strategy feel authentic. A testament to their commitment to excellence, the event paid attention to the minutest of details - from fresh flowers to meaningful feedback sessions, ensuring Mark's brand was strengthened further.On a futuristic note, the conversation steered towards the transformative potential of AI in event management. While AI tools like ChatGPT and Claude from OpenAI have made strides, they are best seen as enhancing human effort, not replacing it. Chris and Rudy discuss the real-world applications of AI in drafting communication materials and boosting organizational efficiency. Shedding light on the future, they emphasized the need for businesses to strategically plan AI implementation. With the media often painting a daunting picture of AI, certifications, like the one offered at chiefaiofficer.com, provide professionals with a comprehensive understanding of how best to leverage AI in their roles. As the episode wraps up, Rudy strongly endorses such AI certifications, viewing them as an indispensable skill set for modern professionals.To truly appreciate the depth and insights shared in this discussion, listeners are encouraged to check out the full episode.Want to connect with Dr. Chris Daigle?Website: https://www.chiefaiofficer.com/LinkedIn: https://www.linkedin.com/in/doctordaigle/Facebook: https://www.facebook.com/thedoctordaigleThink you'd be a great guest on the show? Apply HERE.Want to learn more about Rudy's work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at
51 - From Underground to Maverick: Redefining Event Success with Fun & Impact with Yanik Silver
Aug 15 2023
51 - From Underground to Maverick: Redefining Event Success with Fun & Impact with Yanik Silver
In this electrifying episode of the High Profit Event Show, host Rudy Rodriguez converses with the distinctive Yanik Silver, founder of Maverick 1000. Described as a "cosmic catalyst" and a "galactic goofball", Yanik is known for revolutionizing the way business is conducted in the 21st century, intertwining profitability with fun and impactful activities.Yanik begins the conversation by recounting his family's immigrant success story, detailing his initial involvement in their family business, and his eventual journey into the marketing and copywriting industry. This journey leads him to create "Instant Sales Letters", a successful product that helped redefine digital marketing.The discussion then moves towards the inception of "Underground" events, spurred by Yanik's uniquely-themed 30th Birthday Bash. This event set a new benchmark for digital marketing events, introducing spy themes, an authentic content delivery approach, and a stark departure from the conventional norms of the industry.Yanik then reveals the transformative journey that led to the creation of Maverick 1000. Having questioned his happiness, Yanik decided to concentrate on aspects he loved and desired to pursue. This led to the formation of Maverick 1000, a community where business growth, impact, and fun form the core. The narrative then weaves into his book, "Evolved Enterprise", where Yanik encourages businesses to align with a deeper purpose, making them more than just transactional engagements.The talk then shifts to the unique events hosted on Necker Island. Yanik outlines the exceptional experiences Maverick 1000 curates for high-level entrepreneurs, including engaging activities, impact projects, and interactive dialogues, all happening against the scenic backdrop of Necker Island and with involvement from Sir Richard Branson.Towards the end, Yanik discusses various ways people can learn about his work and projects, including joining the Maverick 1000 group, exploring the Evolved Enterprise book, or finding his work on Amazon. The conversation also highlights the Cosmic Journal, a hand-illustrated piece, and Oracle cards designed to aid individuals in discovering their mythic roles and life's purpose.This episode thus provides an insightful deep-dive into the innovative mind of a maverick who has disrupted the realm of event planning, digital marketing, and entrepreneurship. The conversation encourages listeners to reimagine their businesses and events to create experiences that are far beyond just transactions. An episode that's not to be missed!Want to connect with Yanik and check out his resources?Website: https://yaniksilver.com/Maverick Events: https://maverick1000.com/Evolved Enterprises Book: https://a.co/d/0WKZe9aCosmic Journal: https://a.co/d/4jOSSpECosmic Journal Oracle Cards: https://a.co/d/dkSQrGrFacebook: https://www.facebook.com/YanikSilverFansTwitter: https://twitter.com/yaniksilverYouTube: https://www.youtube.com/channel/UCnaTHL1VyAYl6y287BLutZQInstagram: https://www.instagram.com/yaniksilver/Think you'd be a great guest on the show?
50 - LinkedIn Events Made Easy with StandOut Authority's Joshua B. Lee!
Aug 1 2023
50 - LinkedIn Events Made Easy with StandOut Authority's Joshua B. Lee!
In this episode of the "High Profit Event Show," host Rudy Rodriguez welcomes special guest Joshua B. Lee, a renowned LinkedIn expert and the founder of Standout Authority. With over 20 years of experience, Lee has built over 16 businesses, authored several books, and collaborated with notable clients like Myspace and Google, generating substantial revenues and leads. Recently, Joshua has focused his expertise on LinkedIn, assisting event leaders in lead generation and profitability. The conversation revolves around leveraging LinkedIn for business growth and optimizing event strategies on the platform.During the episode, Joshua B. Lee highlights the importance of differentiating between mere traffic and true engagement on LinkedIn. He emphasizes the platform's potential for reaching decision-makers, high-income individuals, and educated professionals. He points out that the average income on LinkedIn is around $121,000 per year, making it a valuable platform for high-end product marketing. He also delves into the significance of creating LinkedIn events, with the potential to attract between 200 and 1,000 new people every month. He emphasizes Microsoft's investment in LinkedIn and the role of AI in shaping future marketing opportunities. He provides a detailed guide on creating effective LinkedIn events and highlights the value of having a company page, as 80% of all B2B leads come from LinkedIn.The episode explores various strategies for organizing and promoting events on LinkedIn. Joshua suggests optimal event days (Tuesday, Wednesday, or Thursday) and timing (middle of the day) to ensure attendee commitment. He underscores the importance of utilizing LinkedIn's registration form to gather attendee information, which can help build an email list for future opportunities and engagement. He also emphasizes the need for compelling event descriptions, incorporating multiple speakers for wider reach, strategic invitation distribution, and leveraging LinkedIn's messaging feature for event reminders. Implementing these strategies, along with having a dedicated team member, can create numerous opportunities for event success.Joshua B. Lee also emphasizes the significance of personal branding and building a comprehensive LinkedIn profile. He advises against a resume-like approach and instead encourages users to craft their profile as a narrative of their career journey, incorporating relatable aspects of their life to foster connections with other users. He stresses the importance of customizing the LinkedIn profile header for each new event and regularly updating content with personal details, company insights, and valuable educational material. By adopting these strategies, users can attract a wider audience, enhance visibility on LinkedIn and Google through the platform's SEO capabilities, and unlock the untapped potential that LinkedIn offers.Throughout the episode, Joshua B. Lee shares valuable tips for effectively using LinkedIn and emphasizes the importance of fostering genuine relationships on the platform. He suggests sending personalized messages when making connection requests, adding value to interactions, and building rapport with other users. He encourages hosts to focus on educating, inspiring, and engaging their audience when hosting events on LinkedIn, rather than solely focusing on monetization. He underscores the significance of human connection in the digital age and the transformative power it holds.Don't miss this informative episode of the "High Profit Event Show," where you'll learn valuable strategies to leverage LinkedIn for business growth and optimize your event strategies on the platform. Tune in now and unlock the power of LinkedIn!In the interview he shares his screen and demonstrates how he does LinkedIn events. If you would like to view the video click here: (link to website)Want...
49 - Integrity Matters: Alison Armstrong’s Proven Formula for Profitable Events!
Jul 25 2023
49 - Integrity Matters: Alison Armstrong’s Proven Formula for Profitable Events!
Welcome to Episode 49 of our podcast. Today, we've got someone really special for you - Alison Armstrong. She's the brain behind "Understanding Men," a platform where she's been digging deep into human behavior and specifically, men, for over two decades. She's an author, a course conductor, and she's got a whopping 100+ hours of online training on her site, alisonarmstrong.com.Alison gives us a backstage pass into her journey, taking us from her early transformative experiences in her twenties to her groundbreaking insights about men that kicked off in 1991. She takes us through the trials and triumphs of running her business - facing economic downturns, battling the pandemic, and brilliantly shifting to online workshops in 2017.Next, we have an awesome chat about something Alison holds close to her heart - integrity. She shares some personal experiences where she learned the hard way about the importance of integrity in every part of the event organization process, whether it's selecting a team, choosing a venue, or engaging with participants. She gives us some real examples of how she lives out this value in her events, like designing them to meet the promised outcomes and keeping it real in her promotional materials.Moving on, Alison takes us through the transformation process she weaves into her events. It's a four-step process that's as fascinating as it is effective: revealing the root of undesired results, offering fresh understanding and information, creating an empowering environment, and establishing new habits. Alison gets into why she's big on live interactions and how she uses neuroscience-based exercises in her workshops to make quick, meaningful changes in behavior.Alison leaves us with a thought - the journey to build integrity may not be easy, but it's worth it, and it all starts with being true to yourself. Want to connect with Alison?Website: https://www.alisonarmstrong.comNext In-Person Event with Alison: https://www.alisonarmstrong.com/live/la23/Facebook: https://www.facebook.com/understandmen/Instagram: https://www.instagram.com/thealisonarmstrong/Audible: https://www.audible.com/author/Alison-A-Armstrong/B00OQGXS0SWant to learn more about Rudy's work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.
48 - Patty Aubery's Secrets to High-Profit Events Revealed! with Patty Aubery
Jul 11 2023
48 - Patty Aubery's Secrets to High-Profit Events Revealed! with Patty Aubery
In this week’s episode of "The High Profit Event Show" your host, Rudy Rodriguez, brings on special guest, Patty Aubery, a highly respected figure in the industry known for her impressive track record and notable work. Patty played a pivotal role in the tremendous success of the "Chicken Soup for the Soul" brand, which became one of the first book brands to generate over a billion dollars in revenue. With decades of experience in the industry and collaborations with renowned individuals like Jack Canfield and Scott deMoulin, Patty has made a significant impact. She also runs her own training organization, empowering women to achieve success in their personal lives and businesses.In today's conversation, Patty Aubery shares her fascinating journey in the events industry, which began around 35 years ago when she responded to a job ad for a secretary position. Little did she know, the job turned out to be an interview with Jack Canfield, who was involved in self-esteem programs for classrooms at the time. Although Patty didn't initially get the job, Jack reached out to her a few months later, feeling a strong connection and belief that they were meant to work together.Their collaboration marked the beginning of the immensely successful "Chicken Soup for the Soul" series, which expanded to include around 230 titles over an 18-year period. They even ventured into licensing deals for dog food, greeting cards, and large-scale events. Throughout their journey, Patty and Jack continued their work as speakers, hosting events of all sizes around the world. They experienced both successes and setbacks along the way. In 2008, they made the decision to sell the company, Chicken Soup for the Soul, and embarked on a new venture of training and certifying trainers to carry on their work. Their focus shifted to teaching people how to take responsibility for their lives, create visions, set goals, and take the necessary actions for personal and professional success. Today, they have approximately 5,000 trainers globally who continue to inspire and motivate others.Reflecting on her early years in the industry, Patty acknowledges the numerous learning experiences and challenges she faced. It may take time, but understanding one's purpose and motivation, knowing why they are doing what they do, can help withstand difficult times and eventually lead to success.Patty also opens up about the moments of doubt she experienced, which were rare, and jokes about not recalling ever questioning whether their endeavors would work out. They always focused on their goals and developed contingency plans. However, their primary energy was devoted to envisioning success and creating positive experiences for their attendees.According to Patty, a significant aspect of the events industry lies in approaching it from a place of service. By maintaining a mindset of abundance and focusing on the desired results rather than dwelling on potential failure, one can avoid a scarcity mentality. Patty advises against wasting time and energy on thoughts of doom and gloom because what one constantly thinks about tends to manifest. Instead, she encourages individuals to let go of negative thoughts and worries about their events not taking off, as it is unproductive and detrimental to progress.Patty shares her recent experience organizing a virtual event with Jack, which turned out to be a great success with 1,100 attendees. She highlights the significant impact of leveraging their existing connections and receiving organic endorsements from trusted sources. Patty emphasizes the importance of nurturing relationships and engaging with individuals who have previously shown interest and support. Patty also emphasizes the importance of focusing on service rather than solely on selling when it comes to maintaining relationships with customers. By approaching interactions...
47 - Unlocking Engagement Secrets: The Three Audience Archetypes
Jun 20 2023
47 - Unlocking Engagement Secrets: The Three Audience Archetypes
In this new episode of our podcast, our host Rudy Rodriguez is joined by Gregory Offner. Greg is not just the founder and CEO of Global Performance Institute, but also an award-winning keynote speaker and author of the game-changing book, "The Tip Jar Culture". His fascinating journey takes us from the bright lights of dueling piano bars to the inspiring stages of keynote speaking - a transition spurred by a life-changing vocal cord injury.Greg's unique blend of business acumen, performance experience, and a knack for creating valuable experiences have been seamlessly translated into his career as a keynote speaker. He shares the importance of understanding your audience and their archetypes, which he cleverly categorizes into 'keepers', 'leapers', and 'sleepers'. Each group requires a different engagement strategy, emphasizing the significance of a tailored approach.Drawing from his experience at the piano bar, Greg shares invaluable tips about keeping an audience captivated and engaged. He delves into the crucial role of surveys and personalized interaction in crafting memorable experiences and effective follow-ups. In an era where attendee discernment has sharply risen post-COVID, the art of delivering relevant content, incorporating surprise elements, and sustaining connection post-event can make or break an event's success.When it comes to virtual presentations, Greg talks about the added challenges they pose, but he's all about turning them into opportunities. From incorporating unexpected elements to prioritizing production value, Greg enlightens us on the art of crafting a memorable virtual experience.In this episode, you'll also hear Greg talk about the importance of authenticity and vulnerability on stage. He believes that this resonates with modern audiences who yearn for genuine connections, underscoring the importance of creating a personalized experience that demonstrates a genuine interest and care for their needs. For more insights, don't forget to check out his book, "The Tip Jar Culture". Buckle up for this knowledge-packed episode that's sure to leave you with a wealth of wisdom and inspiration.Want to connect with Greg?Website: https://www.gregoryoffner.com/Pre Order His Book: https://gregory-offner.presale.manuscripts.com/registration/selectFacebook: https://www.facebook.com/goffnerInstagram: https://www.instagram.com/gregoryoffnerjr/LinkedIn: https://www.linkedin.com/in/gregoryoffnerjr​Think you'd be a great guest on the show? Apply HERE.Want to learn more about Rudy and his work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/
46 - How to Leverage Cool Technology to Connect with Your Audience and Build Raving Fans
Jun 6 2023
46 - How to Leverage Cool Technology to Connect with Your Audience and Build Raving Fans
In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Rey Perez, a globally recognized branding expert. Rey shares his insights on innovative technology utilization for brand visibility enhancement and creating enthusiastic fans through events. Rey has a knack for recognizing individual qualities and fostering excitement about branding. Rey's organized and simplified approach to brand messaging through a 360-degree strategy, enables individuals to align their identity and brand to their true potential.Rey's journey in event promotion began in his youth as a nightclub promoter and spanned over two decades. Despite evolving tactics, Rey has consistently implemented effective strategies to attract attendees. Rey's extensive experience, especially how he employs technology to strengthen audience connections and cultivate dedicated fans, permeates the episode.Rey's unique strategy employed in his personal and client events focuses on a 360 site platform. He developed this to foster faster relationships and better connect with individuals primarily using Google and social media. Rey's platform includes various media and prioritizes building trust before leading individuals to his website, establishing a successful rapport and meaningful connections.The evolution of Rey's business through his unique technology also forms a substantial part of the conversation. Rey narrates how he started using the platform for his events, leading to the establishment of a Software as a Service (SaaS) company, now with over 4,000 members. Rey walks us through his innovative approach to capturing contact information without traditional opt-in forms, enabling a quicker contact exchange and facilitating immediate communication.The importance of building strong relationships and fostering passionate fans is emphasized, with Rey demonstrating how he provides QR codes for attendees to interact with him across various platforms. Rey's strategic direction towards his 360 site ensures maximum exposure and consumer trust building. He stresses the significance of fostering strong relationships as the foundation of business success, with his approach leading to speaking engagements, event invitations, collaborations, and overall business growth.Finally, Rey directs listeners to his comprehensive website, Reyperez360.com, offering a range of resources, training videos, lead capture scripts, and the chance to schedule a discovery call with him. He suggests software platforms Scipio and GoHighLevel for text message marketing, based on an individual's unique needs. Rey calls for feedback and invites listeners to reach out for guidance on leveraging text message marketing in their events, underlining the essence of efficient strategy implementation. Join us in this enriching episode to learn from the best in business.Want to connect with Rey? Visit https://reyperez360.com/Facebook: https://www.facebook.com/GlobalBrandingExpertInstagram: https://www.instagram.com/reyperez360/LinkedIn: https://www.linkedin.com/in/reyperez/If you'd like to be a guest on the High-Profit Event Show, click HERE.